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Gauntlet laid down for local business in hospice accumulator

March 25, 2011

Companies across Birmingham and Sandwell are invited to go head to head with other local businesses in what is set to be a thrilling contest to become Birmingham St Mary’s Hospice’s 15-week Accumulator Challenge Champion.   

Enterprises from across banking, retail, law, manufacturing, insurance, property, recruitment, transport, marketing, finance, IT and education, are challenged to put their brightest business brains to the test for the contest which begins on May 5.   

Participants will be given a £50 stake and use it to accumulate as much money as they can by fundraising legally and ethically in just 15 weeks. All money raised will fund the vital services provided by Birmingham St Mary’s Hospice.   

Hospice Head of Fundraising and Marketing Caroline Taylor said: “Birmingham St Mary’s is committed to developing strong partnerships with companies in Birmingham and Sandwell, and the Accumulator Challenge is part of that commitment. 

“Additionally, an association with one of region’s most cherished local charities is a great way to build your brand. So I would like to lay down the gauntlet to companies across Birmingham and Sandwell to see who can become our first ever Accumulator Challenge Champion.” 

The 2011 Accumulator Challenge will kick off with a high profile launch event and conclude 15 weeks later with a grand finale dinner.  

The challenge provides a chance to: boost staff morale; encourage teambuilding; raise your company profile; network with other businesses across Birmingham and Sandwell; generate a buzz through local publicity; and compete against some of your business rivals in a fun and friendly way while demonstrating some of your CSR objectives.   

Birmingham St Mary’s Hospice, which costs £6.3 million a year to run, serves a population of 1.4 million in Birmingham and Sandwell, annually caring for around 1,000 people with life-limiting illnesses such as cancer, motor neurone disease and multiple sclerosis.  

These common illnesses are likely to affect staff, suppliers and customers of your business at some point in their lives.   

Available 24 hours, seven days a week, the hospice’s life-changing services are tailored to meet each patient's unique needs, whether they wish to remain in the comfort of their own home or seek round-the-clock professional care at its inpatient unit. 

Birmingham St Mary’s also runs a day hospice, which offers therapy, reassurance and friendship and allows carers to enjoy some much-needed free time.   

Families are integral to the hospice’s care. Since founding in 1979, Birmingham St Mary's has been a rock for patients' relatives, with vital support available for each member of the family, no matter how young or old, for as long as it is needed.   

So who will be crowned the overall “BSMH 15 week Accumulator Challenge Champion”? Competition is sure to be fierce and a leader board will monitor funding and company efforts.   

If you are interested in signing up for the challenge, Theresa Meek would love to hear from you at Birmingham St Mary’s Hospice on 0121 472 1191 or email theresa.meek@bsmh.org.uk.